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GRANOLA BAR

One of 2

year 2024

Material object: Epoxy and plastic on a granola bar seal
Measurements object: 7.5 cm X 4 cm

Material black board: Acrylic-Glass
Measurements black board: 24 cm x 19,3 cm



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About the series :zero until you begin tosee something else

This series explores a phenomenon from the late 20th century: advertising products based on what they lack.

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Inspired by the ideas of Jacques Lacan and Slavoj Žižek, the series examines how "advertising of abstinence" uses language to highlight what’s missing while offering substitutes.
Viewers are encouraged to reflect on the idea of absence and the role of substitution in today’s consumer culture.