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DESINFECTION

One of 5

year 2024

Material: Epoxy and plastic on a desinfection bottle seal
Measurements: 12 cm X 3.8 cm



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From the series :zero until you begin to see something else

This series explores a phenomenon from the late 20th century: advertising products based on what they lack.

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Inspired by the ideas of Jacques Lacan and Slavoj Žižek, the series examines how "advertising of abstinence" uses language to highlight what’s missing while offering substitutes.
Viewers are encouraged to reflect on the idea of absence and the role of substitution in today’s consumer culture.